Is Netflix making an aggressive move in the video game business? There’s certainly been talk about the company’s latest earnings call to back up all the smoke rising in Hollywood.
Asked directly by the moderator Fidelity Management & amp; Nidhi Gupta, Founder and Co-CEO of Research, Reed Hastings, said that “in a way, we’re kind of in the game now with Bandersnatch and we have very basic interactive stuff.”
But it was Greg Peters, COO and Chief Product Officer, who added more smoke to the fire when he spoke, with a smile, about the billion-dollar video game company.
“We’re in the business of creating these incredible, deep worlds and compelling characters and people come to love those worlds and want to immerse themselves deeper and get to know the characters better. We’re trying to figure out all the different ways that we can increase those connection points and deepen that fandom and certainly games are a really interesting part of that. Whether it’s playing some of the linear storytelling that we’re doing as interactive with Bandersnatch and we’ll continue and we’ve actually launched games themselves as part of our licensing and merchandising efforts and we’re happy from what we have seen. There is no doubt that games will be an important form of entertainment and an important modality to deepen that fan experience, so we will continue,” he said.
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CFO Spencer Neumann added that the company had “played” in the games. “We are a company that continues to learn and so far the learning has been good. So we are happy with how it went and we hope to continue to learn,” he said.
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