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IN BRIEF
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Ah, GTA 6, the Holy Grail of gamers! Like a shooting star, his announcement touched the hearts of millions of fans around the world. But wait, stop! Before taking out the controllers and preparing the hypothetical pizza in “gamer all night” mode, we need to talk about a small, annoying detail: the game will not be available from day one on streaming services. The CEO of Take-Two has lifted the veil on reasons that go beyond what one could imagine. Embark with me on a journey behind the scenes of this unexpected decision!
A thoughtful strategy for Take-Two
The video game landscape is constantly evolving, and when we talk about this year’s lucky winner, GTA 6, expectations are enormous. However, Strauss Zelnick, the CEO of Take-Two Interactive, claimed that the game will not be accessible upon launch on streaming services, such as Xbox Game Pass.
Why such a choice? According to Zelnick, it is crucial to maintain a rational approach when it comes to launching AAA games. He explains that offering a flagship title at a premium price on a subscription platform from day one might attract a good number of players, but it will not impact their decisions in the long term.
Impacts on the market
In a recent interview with GamesIndustry.biz, it was pointed out that there are more than 15 unreleased titles planned by Take Two by 2026 and 2027, including the highly anticipated GTA 6. The CEO insists that to outperform the industry, it is imperative to generate great success and that the company has all the elements necessary to achieve this.
The importance of exclusivity
By keeping GTA 6 outside of subscription services, Take Two aims to reinforce the exclusivity and perceived value of its games. Such a strategy could lead to an increase in direct sales, thereby strengthening the company’s financial position.
| Argument | Description |
| Financial strategy | Direct selling to maximize revenue |
| Exclusivity | Strengthen the value of the title |
| Competition | Don’t get left behind by other studios that are opting for streaming |
| Quality offer | Ensuring the game remains a major event |
| Player feedback | Adjust the product based on user feedback |
- Strategy: Maintaining premium prices
- Exclusivity: Importance of a spectacular launch
- Opportunities: Expansion to other formats and media
- Innovation: Investment in new immersive content
- Anticipation: Spark fan interest before launch
FAQs
Why is Take-Two refusing launches on subscription services? They believe this could diminish the perceived value of AAA games.
Will GTA 6 be released exclusively in stores? The launch will focus on direct sales before expanding access.
What are the advantages of this strategy? This helps maximize revenue and build player loyalty.
Will there be any exclusives for other platforms? No, the focus is on strengthening the company’s intellectual property.
Will this affect players? Players will enjoy an enhanced gaming experience without distractions from subscription services.
GTA 6 sortira à l’automne 2025, a annoncé jeudi l'éditeur du très attendu jeu, Take-Two Interactive, maison mère de Rockstar Games. https://t.co/DJAgcEAHNg
— 20 minutes (@20minutesOnline) May 17, 2024
